Digital Marketing in small and Medium-sized Companies (SMEs)
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Abstract
The objective of the research is to determine brain dominance based on the Ned Hermann model, the way of thinking, as is the way of learning of the students of the marketing career of the Escuela Superior Politècnica de Chimborazo. The research will allow the facilitators to know the communicative and cognitive power of the students and their level of thought to address the skills, values and identity from a creative, participatory point of view in the teaching-learning process. The results indicate the presence of single and double dominance profiles in marketing students, ruling out the triadic and total profiles; 40 individuals (66.7%) have a simple dominance profile, 16 people (26.7%) have a double dominance profile and 4 of the 60 students under study (6.7%) do not have any type of profile. The research will allow teachers to know the communicative and cognitive models of the students.
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